FintechProduct DefinitionTech Guidance

Financial Map

A financial product from Dr. Gabi Frey, founder of the Israeli financial-literacy program Financially Smart — taken from an initial idea to a real technology product.

The challenge

Dr. Frey arrived with deep financial-domain knowledge and a clear idea, but no background in building a technology product — that knowledge needed translating into real architecture decisions and a development plan.

How we worked

We guided the technical side of the process: mapping the needs, building a structured plan, and advising through technology decisions and the different development stages.

What we did

Product and technology consulting — mapping the needs, the development plan and the stack.